The Reward Network — Multi-bank dashboard

Uber Dreams

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Bridging the gap between what's possible and what's practical through first-principles engineering.

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Uber Dreams

Building High-Load Auction Infrastructure for Celebrity Experiences

Client

Uber Dreams

Industry

Consumer Tech & E-Commerce

An experiential e-commerce platform auctioning exclusive interactions with icons like Sachin Tendulkar, Virat Kohli, and Mary Kom.

Challenge

Auction models are technically demanding. They require real-time state management (who is winning right now?) and high-trust payment processing. A crash during a "Virat Kohli Dinner" auction would be catastrophic for the brand's reputation.

Solutions

Pay-to-Rank Logic: A custom algorithm allowing users to pay incrementally to secure top leaderboard positions.
Philanthropic Routing: Automated payment splitting logic that routed 10% of all earnings directly to Girl Child Education funds.
High-Availability Architecture: Built to sustain massive traffic spikes when celebrities tweeted auction links.
Real-Time Bidding Engine: Developed a gamified commerce engine with live state management.

Impact

High Value: Average Order Value (AOV) consistently exceeded ₹5,000.
Traffic Scale: Supported 10,000+ Monthly Active Users with zero downtime during peak auctions.
Social Impact: Successfully funded education for hundreds of children through automated revenue splits.

Feature Work

Logistics & Supply Chain

Paper Trail

Java Paper Group (Annual Revenue: ₹100Cr+)

Fintech & Loyalty

The Reward Network

Alliances Galore (Acquired by Thriwe)

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